Not all ideas are bulletproof.
Only the branded ones are.
It is said that the hardest thing to do is to start something new.
It takes a whole lot of courage and effort to start up. As entrepreneurs, you have come halfway successfully by believing in an idea and acting on it. The other half is altogether different.
It is also said that the best soil for wine grapes is least desirable for other plants. Similarly, all ideas cannot thrive with the same set of brand communication strategies. Imitating the big brands will only make new ideas smaller than they are. Every idea needs an exclusive & inimitable identity because every startup has a world of its own.
The success you secured by coming halfway breeds competition in the market. This competition is so fierce that your entrepreneurial pursuits may be shot down at any time. To stay relevant and build an unbreakable bond with your consumers, your startup idea needs to be so strong that it can take a bullet for you.
The strength to take a bullet comes with branding, only.
Let’s turn your idea into a bulletproof brand.