What this pandemic means to us in 480 words
What this pandemic means to us in 480 words One thing everyone is sure about is that this pandemic is a taste of things to come. Although people are unaccustomed to this kind of lifestyle - which includes washing hands frequently and avoiding handshakes - they are warming up to this new normal. The world …Continue reading "What this pandemic means to us in 480 words"
Putting oneself in an athlete’s shoes
Putting oneself in an athlete’s shoes A young Israeli-Jewish boy goes on a school field trip to an austere Holocaust (mass destruction/slaughter of Jews in Germany) museum. He gets to know about the extremely callous Nazi ideology and remembers his grandfather who was a victim of that holocaust. He passes through each room - full …
How brand linguistics rescued Kellogg’s
How brand linguistics rescued Kellogg’s The Indian subcontinent is inhabited by a significantly large population and the people speak languages belonging to three major language families: Indo-Aryan, Dravidian and Munda. These three language families have dozens of languages under them and these languages have some traits that are common and also entirely unique (compared to …
The love life of arts and science
The love life of arts and science I think part of what made Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world. - Founder of a tech-product company named after a fruit 1939 …
Twitter, sandwich, donkey, economics & advertising
Twitter, sandwich, donkey, economics & advertising A few tweets made a popular restaurant run out of chicken sandwiches in a week. Are we missing something here? Twitter & sandwich The end of the last decade has shown us what brands actually mean to their followers. Brands meant so much to them that they started a …Continue reading "Twitter, sandwich, donkey, economics & advertising"