We are not your target audience
We are not your target audience We are not. You too are not your target audience. Then who is? (Rather than picturing the plural of the word ‘audience’, let’s walk through the story of one audience, who happened to be a target for a brief time). An Indian traveler once came across a restaurant in …
The [funny] art of naming a nail polish
The [funny] art of naming a nail polish American Hustle (2013) is a peculiar movie. This highly entertaining flick is put together brilliantly. Don’t know how many of you noticed Jennifer Lawrence’s (Rosalyn Rosenfeld in the movie) obsession over her [supposedly] beautiful nails and the particularly beautiful nail polish she wears. In one of the …
Notes from our design studio
Notes from our design studio The taste for identity and an urge for differentiation is nothing new. Like we have corporate logos today, the Japanese created their own family ‘crests’ for each family name, centuries ago. Each crest represents a surname (usually called a family name). These pieces of identity are also called Coat of …
Thinking of brands
Thinking of brands People think of a brand as much as a brand thinks of people. People thinking People do not think about a brand unless they have a need and a brand serves it well. Those needs could be functional or emotional. Several products came into existence to serve the many needs of people …
Made in China
Made in China This is the story of ‘Ainonghui’, a farmers’ association in China. This is also a story about social change. In 2005, a group of people found that they could not access good, safe food in regular markets of Liuzhou, Guangxi province. In search of quality produce, they went to the nearby villages …