How Sexy can a Tea brand get?
How Sexy can a Tea brand get? A tea brand can get so sexy that no less than 30,000 people can queue for it one day. This is the strange story of SexyTea, a chinese tea brand that is turning quite a number of heads. SexyTea began serving milk tea in the city of Changsha, …
Writing a touching letter to customers: A three-step guide
Writing a touching letter to customers: A three-step guide 2008 was an unforgettable year for the world. The financial crisis that began that year was so severe that it uprooted centuries old banks, shut down businesses, forced many people to live hand-to-mouth, and even to migrate to cheaper places. When the markets were falling apart …Continue reading "Writing a touching letter to customers: A three-step guide"
The secret privilege of User Generated Innovation
The secret privilege of User Generated Innovation Newton was an innovative PDA (Personal Digital Assistant) developed and marketed by Apple Inc., released in 1993. It was defined as a device that was ahead of its time by techies, and the marketers simply called it a device that nobody needed. Later, after the end of its …Continue reading "The secret privilege of User Generated Innovation"
Not all ideas are bulletproof. Know which are.
Not all ideas are bulletproof. Know which are. Branding is nothing new. It is as old as cattle rearing. But not many know that the real value of brands was known to the world in 1988 when Philip Morris - one of the largest consumer goods producers at that time - purchased Kraft Inc., for …Continue reading "Not all ideas are bulletproof. Know which are."
We are not your target audience
We are not your target audience We are not. You too are not your target audience. Then who is? (Rather than picturing the plural of the word ‘audience’, let’s walk through the story of one audience, who happened to be a target for a brief time). An Indian traveler once came across a restaurant in …