Do lesser known brands know more about branding?
Do lesser known brands know more about branding? Probably, yes. What’s a brand. According to David Aaker, a brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. But, not many think in these terms. How many global brands, …Continue reading "Do lesser known brands know more about branding?"
The iconography of Olympics: A look back
The iconography of Olympics: A look back For decades to come, Indians are going to remember the striking image of the athlete Neeraj Chopra clutching the javelin firmly and sprinting on the runway for his last throw that earned him a gold medal in Tokyo Olympics. For a moment, he looked like a fierce Greek …
How Sexy can a Tea brand get?
The iconography of Olympics: A look back For decades to come, Indians are going to remember the striking image of the athlete Neeraj Chopra clutching the javelin firmly and sprinting on the runway for his last throw that earned him a gold medal in Tokyo Olympics. For a moment, he looked like a fierce Greek …
Writing a touching letter to customers: A three-step guide
Writing a touching letter to customers: A three-step guide 2008 was an unforgettable year for the world. The financial crisis that began that year was so severe that it uprooted centuries old banks, shut down businesses, forced many people to live hand-to-mouth, and even to migrate to cheaper places. When the markets were falling apart …Continue reading "Writing a touching letter to customers: A three-step guide"
The secret privilege of User Generated Innovation
The secret privilege of User Generated Innovation Newton was an innovative PDA (Personal Digital Assistant) developed and marketed by Apple Inc., released in 1993. It was defined as a device that was ahead of its time by techies, and the marketers simply called it a device that nobody needed. Later, after the end of its …Continue reading "The secret privilege of User Generated Innovation"