AP Markfed

AP Markfed


A new image for an enterprise that strives to get farmers the right price.

As we sat at the drawing board to redesign AP Markfed’s logo – an Andhra Pradesh Government wing established in 1957 for farmer welfare – we had two things in mind: rooted and progressive. We turned the three pillars in our positioning into trusted paths (denoted by the three green stripes) leading to prosperity (denoted by the sunrays) and eventually victory (denoted by the crown on top). It communicates both process and purpose, in a very earthy, sublime and effective manner. The colors are in alignment with nature and the design is in alignment with the cause.