Working from our gut to create a brand solution
for a clinic that’s an expert at working on the gut.
‘Classic’ and ‘humane’ is what we had in mind when we approached this logo design. The colours are sophisticated and ensure people are not further intimidated by the word ‘treatment’. A simple and relevant mnemonic on the canvas of a shield, representing safety and trust – the two things that matter most in healthcare. From a certain angle, it also looks like a container, communicating that the clinic holds industry knowledge. It’s a chain of clinics in Hyderabad, hence the minimalism so it can break the loud clutter without doing too much.