MeatJoy

MeatJoy

A brand that greets you with a smile and makes your tummy smile.

Building a new brand is always a challenge, especially in the food and beverages industry. MeatJoy offers farm-to-plate meat delivery service both through their app and stores. All they promise is great quality and freshness. To represent these simple yet valuable characteristics, we chose a shade of green that reminds people of natural elements, and put a smile in the logo that greets the customers. We also designed a compact package that keeps their promise. To pull all these characters together, we brought in a cheery goat mascot to say that they only deliver goat & lamb meat.