Creating identity for a battery company that believes it can and will change the way people perceive power.

ReeDay is a battery manufacturer who approached us for designing a logo and cracking a tagline. So we gave our grey cells a jolt and got down to the task. Used a bold font to denote the power-packed product and its mighty impact. The alphabet is slightly inclined forward to denote how they are future-ready. It’s in blue to denote that the product is trustworthy and intelligent – totally ahead of the curve. And the tagline – Ree-imagine Power – is to help people switch their imagination of power from AC to DC, and to bring to light a company that’s constantly reinventing the battery, shrinking its size and boosting its strength.