Linguistics

Linguistics

We think in another language, the language of brands.

Businesses often overlook the role of language in branding. Language has everything to do with this domain, be it an advert or a brand name or even a positioning statement. So, we went a step ahead and employed language science, which is linguistics, in branding and found that it certainly helps in communicating with customers in a memorable manner.

We believe brands need to express what they are and whom they are for. This expressive urge can be fulfilled rightly by proper use of language. We set a tone and a repertoire for each brand so that they speak for themselves. With our language testing approach, we evaluate the local and universal appeal of brands and their activities. We make sure your voice is heard.