Facilitating the shaping of young minds in the heart of Hyderabad!
We leveraged the power of digital to make sure Birla Open Minds established its presence as a haven of learning.
Branding | Digital | Advertising
Problem
Established just before the covid 19 pandemic, the Birla Open Minds International School opened their operational doors post the lockdown. Post the pandemic, parents were reluctant to send their wards off to a residential school in the outskirts of the city. The target audience for BOMIS was mainly tier 2 districts in Telangana and the need for proper education or awareness was missing. The biggest problem? A significant lack of leads which resulted in limited admissions.
Analysis
Traditional advertising methods were undertaken but did not prove to be very effective. That was where we, at M+M came in, with our extensive experience in Digital Marketing. Our focus was on establishing the brand as a trusted one - emulating the presence of a safe environment where parents would be comfortable leaving their children in. Creative amplification on digital media proved to be very successful in generating a generous amount of leads which contributed to an increase in the number of admissions.
Method
As a marketing agency, our primary goal was to position BOMIS as Hyderabad’s largest residential school and elevate aspirations for a brand that already held strong credibility. We focused on highlighting the institution’s core strengths and USPs to capture the attention of discerning parents and guardians, encouraging them to visit the campus. As a leading advertising agency in Hyderabad, we harnessed the full potential of the Google Display Network and Meta Ads, merging a performance-driven strategy with compelling creative. This integrated campaign, powered by Marks & Methods Branding, the top branding agency in Hyderabad and one of the best digital marketing agencies in Hyderabad, consistently generated high-quality admission leads.
