Social media campaigns and website that feel like a walk by a lake.
Brand identity sometimes enhances brand communication, like with Lake City by Incor.
Branding
Problem
Lake City is a prestigious township designed and developed by the reputed Incor group. Though the parent company made a name for their innovative real estate business, they wanted to try new routes in social media to advertise their project.
Analysis
Real estate advertisement campaigns are mostly sales-driven. Though the ultimate goal of any project is to sell maximum homes in a stipulated time, Lake City does not fall under this category. The homes they built have character because of the lake frontage, the world-class lifestyle they offer, and the price at which everything is available.
Method
With a blend of 3D and traditional imagery, we gave Lake City a visual character that communicated the lifestyle it provides to the people. By strategically informing the audience about the amenities the township has and the kind of life they can expect at Lake City, we have achieved a good number of leads.
