A healthcare brand that set industry standards.
In the healthcare industry, 50-60% occupancy is usual, but Ucchvas’ new brand communication has achieved 70-90% occupancy.
Branding | Digital
Problem
Rehabilitation and post-operative care are highly categorised services in the healthcare industry. Even in such a narrow industry, competition is growing. Ucchvas, being a pioneer, wanted to build a brand that will be known for these services. To channelise the communication with their audiences, the brand needed a new voice, face, and platform.
Analysis
We first prepared the brand to become a brand leader in the long run. Deviating from the norms, we attributed a personality to the brand’s voice. Adding to this, transparent, real-time images and videos of the facility need to be included in the communication so that people are well-informed before they choose the brand.
Method
Rehabilitation is usually remembered in a narrow sense. To break the boundary, we brought inpatient physiotherapy rehabilitation to the forefront and informed people about the benefits and facilities available on social media. Ucchvas is positioned as a facility that just feels like a home. And when at home, one will become a resident and not a patient.
