Building brand identity for a new coworking space.
Every element in the built environment says only one thing: every day is a great day to start something new at Inkube.
Branding
Problem
To introduce a new coworking space in Hyderabad, a city that is known for its rapid growth and expansion. This new space needs a branding method that has the potential to attract freelancers and startup teams of all sizes. This space has to talk to young entrepreneurs in their language and meet their needs effectively.
Analysis
First, this space requires a name that resonates with the aspirations of young teams. We arrived at a conclusion that young entrepreneurs relate themselves well to the word ‘incubation’, and the position of the brand should portray coworking as a new work culture as small teams and freelancers are looking for liberty.
Method
Drawing inputs from our analysis, we derived the name ‘Inkube’ from the word ‘incubation’ and defined it as a ‘coworking lounge’. The logo is designed to contain this essence. Playing on key terms such as work culture, liberty, and independence, we have designed and developed a website, digital advertising campaigns, and environmental graphics.
