Building a brand for a company that builds living spaces.
An inline logo for a construction management company that has a vision of its own - to build spaces that kindle relationships.
Branding
Problem
As a PMC company in the construction industry, Oaks and Stones is a new name. The whole industry is centered around trust, belief, and experience. So, it is pretty hard for new companies to penetrate and make a name. So the company needs reliable branding that conveys to the people that they are trustworthy and specialised.
Analysis
PMC companies do not usually pay much attention to branding. So, when a new company enters the race there definitely is a chance to attract new business and forge new relationships. For that purpose, Oaks and Stones needs a clear vision and mission as to what kind of projects they take up and about their niche. The brand appearance changes on those lines.
Method
Starting with the inline logo, we designed the brand to look professional, committed, and modern. The brand name and its visual representation of the logo make an ensemble of building experts. The contrast of bold lines on a mild solid background gives a firm pedestal for the brand to make its presence memorable.
