A challenging brief from a high profile client! But we made a mark with our methods and how!
Traditional media was the hero here with our team going over and beyond to deliver fantastic results with a tricky campaign.
Advertising | Digital
Problem
The requirement was unique. The client, one of the biggest companies selling real estate plots in Tamil Nadu, was making inroads into Telangana with two new premium projects. Their ask? With MS Dhoni as their brand ambassador, G Square wanted immediate brand visibility - and weren’t really ready to wait for a buffer time involved to establish their brand name in a new state.
Analysis
While working on this high priority project, our team figured out that getting immediate results for a brand lesser known in the geographic area would require high level marketing across multiple mediums which go beyond just digital. We identified the importance of having a defining campaign statement and came up with a publicly acclaimed teaser campaign which was well received both by the client and created intrigue among the people of Hyderabad.
Method
We put our heads together and came up with a full 360 degree campaign focusing on the traditional modes of advertisement - newspapers, OOH and BTL using MS Dhoni as the focal point of all the communication. Going beyond the traditional digital advertising worked for us with the campaign generating a tonne of leads resulting in 80% plots in the project being sold out in the first week itself.
