Branding | Digital
With Snaapp224, we invented a whole new time of the day. We knew breakfast time, lunchtime and dinner time till now. Now we know #SnaappTime. When branding an experiential zone like Snaapp224, there are a lot of things that need extra attention. There where our experts came in.
Our client, a popular figure in the Telangana socio-economic circle, wanted to build a one-of-a-kind food court experience in the heart of Kokapet. His vision? To construct an all-in-one place for all sections of the audience to come enjoy food, games and entertainment. His only problem? He needed help branding the project and activating a user base that would serve as his customers.
Once the brief was clear to us, we knew exactly what the client required from us. Our analysis told us that when it comes to food courts and entertainment zones, people were either roped in by the location or the promise of big brands or any unique activities. We decided to use the brilliant location of Snaapp224 to out advantage with the added bonus of a huge area and multiple culinary brand stalls.
The first task on our list was to come up with a nice brand name for the establishment which took no time at all. We knew the kind of name we wanted and Snaapp224 was exactly right up to the alley. We also developed a brand language for the food court including outdoor advertising banners and set up a social media page to announce the launch.
