Branding
We stopped thinking like adults and started thinking like kids. And returning to innocence is an opportunity no artist ever wants to miss. This job was totally defined by those it aimed to reach.
Personal care products have limited customers based on preference, suitability and skin sensitivity, and many such factors. Those brands are also known for having a loyal customer base and also the highest referrals. Copil was to be built around such requirements.
Copil’s strength lies in the formulae the brand used to make its products and the narrow target audience it chose. So, the brand identity needs to appeal to one set of audiences. Keeping mother and child care as the endpoint, we designed the package carefully so that it is relevant in the market.
The brand identity, along with the packaging was designed in such a way that it stays competitive on a store’s shelf compared to other products and also is appealing to the buyer. To make it memorable for medical practitioners to suggest it as a prescriptive drug, we used more white in the entire design.
