Not by the doc’s name, but knowing them by their clinic’s name is special.
Branding a specialised healthcare service needs more understanding about the services they offer and do not offer.
Branding
Problem
Gastric problems are quite common. But not many know that there are specialised facilities like Gastro Care Clinics other than the big healthcare chains. The specialty institutions like Gastro Care put years of experience to use and offer the best possible solutions. The task was to communicate these twin points in a better way.
Analysis
Often people are intimidated by the word ‘treatment’. Most hospitals and healthcare institutions use this word that not only evokes a mildly negative feeling but also does not feel amiable. On the whole, the brand needs a visual identity that says Gastro Care offers only gastroenterology services, and a verbal identity that says their treatment gives people freedom.
Method
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