A brand identity that personifies the joy of a great dish.
The cheery goat mascot gives a friendly character to the brand while talking about freshness, quality, and service.
Branding | Digital
Problem
MeatJoy offers farm-to-plate meat delivery services both through their app and stores. As a new brand ready to operate in Hyderabad, MeatJoy needed a unique brand identity so that it can compete with established companies. The company has planned to serve the customers through its mobile application and also its brick-and-mortar store in the city.
Analysis
Our research suggested to us that the brand identities of the competitors are pretty straightforward without any character. A little deviation from norms would help the brand in gaining attention. At the same time offering services both through app and store is a unique selling proposition that can be exploited through digital tools.
Method
Starting with an appealing mascot, we designed the entire brand identity starting from the logo to packaging and the storefront. The outdoor advertising and digital marketing techniques we adopted helped the brand in creating a buzz in the location it served. With strategic branding and marketing, the company had hundreds of organic app downloads.
