Infusing exclusivity and sportiveness into an apparel brand.
Rebranding an apparel brand so that it became a lifestyle brand that gives customers a sense of belonging to a ‘club’.
Branding
Problem
Apparel brands are quite difficult to be loved. Over a period of time, Lawrent Club made a name for itself among young customers. After considerable recognition, it needed to rebrand itself but also did not want to move far from its existing audiences.
Analysis
Apparel brands have the highest retention rate compared to other industries. So the look & feel of the rebranded Lawrent Club has to be fresh but not new. It has to have a verbal identity to bind the customers with a sense of belonging.
Method
By using friendly colours and a remarkable logo, we helped the brand establish itself as a reliable apparel company. To make it relatable, we have retained the word mark in the logo and rounded it off with a simple tagline - ‘Join the club’.
