A brand that makes black t-shirts, only.
Made to be the softest t-shirt of the world, Comf has a wish to occupy your wardrobe.
Branding
Problem
There was no problem but a challenge. We were to build a brand that makes exclusive black t-shirts only for men. Isn’t it surprising to see such a limited product range? But we made the brand pleasing.
Analysis
Apparel brands are usually vocalic, outgoing and appealing. On the contrary, Comf aims to be focused, limited, reserved and selective. It is quite a challenge to design in a counterintuitive way.
Method
We designed the logo to be elegant, simple and a little different. With complete black-colored package design, we made it a sophisticated and exclusive product to open and wear. Summing it up, we brought together the entire brand communication into a social media campaign targeting those who would like to change their wardrobe all at once.
