Bringing an exotic gastronomic experience, for the food connoisseurs of Hyderabad.
Conceptualizing a visual identity for a café and building it from the scratch to penetrate through the swamped souk of eateries.
Branding | Digital
Problem
BRC is a new age resto-bar that has been incepted to serve a German food concept along with other delectable stuff, a well-stocked bar and great hospitality. They needed an identity that would be upholding the essence of brand to recapitulate when people talk about the happening food joints in the city.
Analysis
BRC offers a concept of Bavarian Roasted Chicken, which has been a German legacy for ages now. It transcends the guests to the land of Oktoberfest, with the best of oozing beer to perfectly roasted chicken, from amusing ambience to exuberant music. This place marks the beginning of a celebration!
Method
We wanted to create a visually appealing and easy to recognize logo for the brand. Hence, we created a representation of a tricolor, which indicates creating of a culinary empire and ruling the taste buds across the city. The tagline for the brand is a tweak on the lines of ROAST-O-BAR to promote the alcohol association as well.
